Two babies in under two years. A global pandemic. A move across the world. A business launch. And… yeah, I’ve been just a bit tired. Social media? Not exactly top of my list. But lately, I’ve been thinking about connection, visibility, and the role of founder in these times. And how bloody awkward it feels to put my face out there again (seriously, what do I even do with my hands?).

This is a little love letter to anyone who’s ever felt the exhaustion and expectation of social media and always ‘being on’ as a founder — and why I’m coming back anyway. Slowly. Inconsistently. My way. Without the ick.

Margo’s wasn’t just a business idea—it was my lifeline, born from loneliness, self-discovery, and a wild year of dating myself. What started as a journey to reconnect with my body and nature turned into a celebration of intimacy, resilience, and pleasure.