Let’s settle this once and for all: wetter is better!

Using lube doesn’t mean there’s something wrong with you. Or that your partner isn’t turning you on enough.

Quite frankly we need to put this shame around using lube to bed. It’s ridiculous.

Using lube means you’re smart. Sensual. Savvy. And you like things to feel really good. And it’s certainly not just for when things are dry, or you’re not aroused enough!

At Margo’s, we’re clearly obsessed with lubrication and are over-enthusiastically pro-lube. Not in a weird way—but in a why-didn’t-anyone-tell-me-sooner way. Because the truth is, lube makes sex better. Period. For everyone. Always.

But that’s not the full story.

Lubricant isn’t just for sex. It can be a gentle, healing, body-loving staple in every stage of life—especially for women. There are some incredibly forward-thinking lube brands out there now that are smashing the perception around lube and reframing them as multi-tasking tools for pleasure, wellness, daily ritual, beauty and health.

Let’s go deeper, shall we?

© MARGO’S, photography by Courtney King (@courtneykingphoto), art direction by Bec Patterson (@rebecca_ellie_stylist)

A quick & dirty history of lube (that’s actually pretty clean)

Lubrication has been around for millennia—humans have always wanted things to feel better. Ancient Egyptians reportedly used olive oil. In the Greco-Roman era, it was animal fat (a hard no from us).

The first commercially available lubricants weren’t even meant for sex. KY Jelly launched in the 1900s as a surgical tool, and only later found its way into bedrooms.

Today, we’ve come a long way—but the shame around lube still lingers. Time to change that.

Debunking the biggest myths about lube

MYTH 1: “If I need lube, I’m not turned on enough.”

Using lube doesn’t mean your body’s broken or not working properly. It doesn’t mean you’re “not into it enough.” And it definitely doesn’t mean something’s wrong. Nope.

Arousal and lubrication don’t always line up. Hormones, stress, medications, fatigue, life transitions (hello, postpartum and menopause), moon phases - whatever - can all affect how your body produces moisture. Lube helps close the gap, so you can get out of your head and into your body.

Also, is there such thing as being too wet? We think not! Go off slippery sister.

MYTH 2: “If I need lube, I’ll hurt my partner’s ego.”

This one runs deep.

There’s a lot of unnecessary shame tangled up in using lube—like if you reach for it, you’re somehow signalling that you’re not aroused enough, or that your partner isn’t doing a good job.

But here’s the truth: lube isn’t a reflection of how turned on you are—or how good they are.

It’s a tool to make things smoother, safer, and more pleasurable for everyone involved.

Repeat after us: LUBE ISN’T CHEATING (it’s enhancing pleasure).

Choosing lube doesn’t mean you’re lacking desire. It means you’re tuned into your body’s needs, and you’re brave enough to advocate for your own comfort and pleasure.

(And honestly? A good partner will be into it.)

MYTH 3: “Lube is only for intercourse.”

Try again. Lube is self-care. It makes solo time smoother. Vulva massage better. Postpartum recovery gentler. And when you’re perimenopausal or menopausal, it’s a game changer for managing dryness and bringing pleasure back into your body.

Why lube belongs proudly on your bedside

Not hidden in the back of the bathroom drawer. Not in a pharmacy bag that gets stuffed into a sock drawer. Lube deserves pride of place. It’s pleasure. It’s empowerment. It’s healing. And honestly, it’s about time we stopped acting like it’s shameful.

Plus, take a look how seriously sexy our lubes are? A serious glow-up from the old strawberry flavoured, thrush inducing, plastic wrapped packaging of the past. If you’re anything like us, great design adds to the pleasure experience!

Beyond the sheets

Lube isn’t just about sex anymore.

It’s evolving—just like we are.

From postpartum to perimenopause, from stress-induced dryness to everyday ritual, lubricant has become a crossover star in the worlds of wellness, health, and even beauty. It’s no longer just for the bedroom. It’s a multi-functional staple of not just our sensual, but our health and beauty rituals, for any moment you want to feel more connected to your body.

Here’s how our community is using lube beyond the bedside:

Postpartum Healing: Oil-based lubes can soothe scar tissue, aid massage, and support gentle reintroduction to touch after birth. Add it to your hospital bag!
Perimenopause & Menopause: Water-based lubes help with hormonal dryness, vaginal discomfort, and reawakening desire in a changing body.
Self-Massage & Body Rituals: Use it for breast massage, inner thigh exploration, or a moment with your own hands—no toys, no agenda. A lot of Margo’s oil lube’s double as a body moisturiser or hair and face oils, perfect addition to your daily beauty routine.
Chronic Dryness & Irritation: Everyday moisture support for those experiencing conditions like BV, thrush, or vulvodynia.
Solo Time as Self-Care: Because pleasure isn’t a luxury. It’s a nervous system reset. And it starts with feeling good in your skin.

Lube elevated. Margo’s featuring Nunie Whipped Sex Butter.

At Margo’s, we take lube seriously—so you can take your pleasure less seriously.

We don’t see lube as a problem-solver.

We see it as a pleasure-enhancer, a wellness ally, and a radical act of care.

It should be celebrated as loudly and proudly as a beautiful bouquet of fresh flowers on your bedside.

Next up, we guide you on the different types of lubes and how to choose the best lubes for you.